First off, a big “thank-you” to my friend Jenna Bennett a Senior Associate of Carmichael Lynch and Spong for introducing me to Hyedi Cribben Nelson.
The idea of going back to school for a masters degree has been lurking on my mind since I can remember, but I met with Hyedi for others reasons, but this was a question that came up during our conversation:
Is going to school for another two years worth it just to put myself in possibly five times more debt?
The answer we both concluded with? No. Why?
I started RachelRyanPR with the idea of having a cool title as “president,” “CEO,” and “founder.” I was 25 years old at the time when I bought the domain. My Web site looked really bad and if you went to it, you left knowing nothing more about me than you did within the first minute of looking at it. In fact, you probably were really confused and didn’t understand what the point of the site was or what I was doing.
It’s been more than two years since I bought it and in those two years, I’ve learned about my willingness to apply myself to a project where I just wanted a cool title that meant absolutely nothing because it had done just that for me: nothing. Why? Because I wasn’t willing to commit to it.
Part of the problem was I was lost. Literally lost. I didn’t know what the actual purpose was, and after brainstorming for hours on end, what I wanted to build took a seat on the back burner as I was burning out. I wasn’t in it 100 percent. I gave up entirely on RachelRyanPR, so I made a commitment to myself to go to every Twin Cities Thursday Happy Hour I could starting May 2011. I committed to going for nine or 10 months in a row before I had to back off a bit. That helped me a little bit to the point where I was offered my first consulting job by mid-summer through a connection I made through that. I had fun and learned.
In the meantime since buying the domain, I’ve grown mentally and professionally where I work and I’ve come a long way. What does that mean? I’ve been promoted twice in less than a three-year period and I now have my official first “big girl” title. I’ve learned about commitment and how to apply myself to really dig in and get the job done. No, really digging in and doing the “dirt-under-your-nails-work” to get the job done. The kind of job where you go home and work is still on the brain, but you still crack open an ice-cold beer and do your damnedest to pat yourself on the back and try to take a minute to reflect on life, not work.
But, RachelRyanPR v. Grad school. What about it? I am putting myself in a really interesting position and doing things backwards yet again (I’m really good at this). By this I mean I’m not building my media contact list by working at a firm or corporate office for five years or so and then going off and doing what I love doing. I’m building my contacts starting now, doing what I love doing. The road “less traveled.” Or, maybe it’s traveled more than I know. Point is, I’m learning, but I’m not going to write 70-page papers, though the idea of that sounds extremely… intriguing.
Here’s what I’m doing:
- I’m working full-time.
- I am “connected” with the media, but through Facebook and I’ve been getting to know them, virtually. It’s been fun and I will continue to engage.
- I’m building a community I founded, ISMG (Interactive South of the River Meet and Greet), person by person and RRPR connection by connection.
- ISMG costs me nothing but my time, but I’m learning about the marketing world and how to make it worth someone else’s times and money.
- RRRP is where I get to the tell the stories of people who come to me and ask “what can you do for me?”
For me, RRPR and ISMG are worth more and mean more to me than a master’s degree does on my resume. I read an article posted by Paul DeBettignies (FYI: he always writes fantastic posts on his Web site) and it was a survey done by Robert Half Finance and Accounting, that shows the percentages of companies willing to pay for a portion of their employees furthering their education. The survey was conducted by an independent research firm and more than 1,400 CFO’s were interviewed with companies that had more than 20 employees. The numbers have dropped since 2006. In other words, if you really want the education and/or the required certification you need to keep your job, be prepared to pay for it yourself.
I plan on paying for my “education,” but taking a different route. I’m still building relationships, but I’m asking the right questions and thinking a lot. Quite a bit in fact to the point where I’m reaching out, making appointments with said persons, being smart and doing my best to not waste time.
So, right now, this is why I’m saying “no” to further education and in my eyes, it makes perfect sense. Oh, and my wallet doesn’t have to run and hide.





